This is what bulletproof looks like (2019)

This is what bulletproof looks like explores the design of bulletproof vests for those too often excluded from design: [all] women and their different body types, which find themselves changing constantly, e.g., pregnancy.

While the Dutch Ministry of Defence finally handed out the first vests in September this year, it is no longer a symbol of the military alone. It has become a metaphor for survival in a world that still designs as if the “reference man” is the only body worth protecting.

Originally created to expose the gender data gap - the absence of women in research, safety testing, and product design - the work remains just as urgent today. The consequences of this gap go far beyond discomfort or inefficiency: they touch on safety, vulnerability, and survival itself.

Daily realities have changed: rising numbers of femicide in the Netherlands and war and violence worldwide. In these contexts, protection is never neutral: whose body is measured? whose life is counted? whose safety is prioritised?

With the new development at the Ministry of Defence we, as a whole, are going forward with creating awareness to the shapes, needs, and realities of all women. ‘This is what bulletproof looks like’ keeps challenging the blind spots of design and insists: women’s safety is not optional.

Concept: Ismay Schaduw
Design vests: Ismay Schaduw
Seamstress: Pieta Meijdam

Research: Ismay Schaduw


Photography: 
Ashley Röttjers, Maria Bodil 

Director of Photograpgy: Kahraman Çinar 
Video edit:  Kahraman Çinar 

Awards: 2nd place:
Sioux & GBO Young Talent Award

Exhibition: 
Dutch Design Week Eindhoven
Milan Design Week
Dezeens Design Festival
Willem de Kooning grad show

Features: 
KRO/ NCRV
Dezeen
NU
Linda

IMG_6826

I was invited to talk about the consequences of using a reference man as a norm in design on the television program 'Zeikwijven' on NPO3 

Scherm­afbeelding-2024-02-26-om-18.37.18

PR_____F was part of Dezeen's virtual festival

PR______F was part of Dutch design week in 2019. The vests were on displays in an installation based on a shooting range. 

Scherm­afbeelding-2024-02-26-om-16.34.26
IMG_7193
Logo-is-1

All rights reserved © 2025 - Ismay Schaduw

Back to top Arrow
View